Steps to Optimize Your Website for Better Rankings
Website is the key marketer of your business. Finding your website on the top/First of SERP helps your customer base grow. So, it is very important to optimize your website with the help of an SEO company in Malaysia for better ranking.
Let’s investigate basic steps that help you optimize your website:
Start with a Sound Foundation
A poorly structured website with enigmatic information is a doom even on the best drafted SEO practices. Google is ruthless in lowering the ranking for websites that are difficult for users to navigate and Google bots to crawl. Usability of your website on any platform is the key to success. To ensure that your website design is simple, well-structured and easily navigable.
Technical SEO Checkup
Always make it a habit to conduct an SEO checkup to keep your website performance top notch. Normally SEO audits check for the following:
Find-ability of your website information for both users and search engines.
Check for index status.
Check for server up-time issues.
Check for client-side errors.
On Page SEO
Keyword Research and Development
Keyword research and development is the most important part of search engine optimization. Keyword research is a method where we identify most used phrases on engines by users while surfing for data and targets at measuring search volume and relative competitiveness of the terms. Keyword research practice give a base for website building and content development.
Content Optimization and Submission
Always try to keyword including page titles which bring a theme and direction for your website. Meta description tags can influence clicks. Try to include 1-3 keywords per page along with the content. Make sure the keywords do not look stuffed and spoil the natural flow of your content. Always keep your titles descriptive, unique and within the character limit. Submit your website to directories like DMOZ, Yahoo, Business.com etc. to get your website indexed fast. Add fresh content and Remove duplicate content frequently for frequent indexing.
Optimize for Mobile
A responsive and easily navigable website attracts more audience. A website needs to be responsive on all mobile platforms as google checks for mobile friendliness of your website before indexing.
Optimize for Speed
The loading speed of your website determines website visitors. The bounce rate of your website increase day by day if your website loading speed is poor. Always keep the images within the standard methods, include browser caching and avoid unnecessary JS & CSS files that tend to slow down your website.
Do you have a website that needs to be optimized and ranked on the top/first of SERP? Inleads IT is the best SEO company in Malaysia, who can help you navigate the technical world of optimization and boost your business.
or email us: firstname.lastname@example.org