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One of the essential marketing achievements is to have the name and address of your business across the web. Our team adds your company to the local search results and Google maps.
There are thousands of SEO blogs available online. And they all have a lot of great information. The problem is, the majority of these blogs are targeted toward other SEO professionals. We want to give you valuable information, without all the jargon and code names (but maybe a few acronyms).
I thought I would open up by answering one of the common questions we get from potential clients, “what is a Google Business listing, and why do I need one?”
With the vast majority of consumers using Google to aid with buying decisions, it’s easy to see why being listed appropriately is one of the most important marketing steps that a small business can take. That is why I feel it necessary for all business owners to know exactly what a Google My Business (GMB) listing is.
All business owners should know that a Google My Business listing is free. When you hire an SEO company to manage your Google listing, you are buying a service called Local SEO, which is not free.
It is a listing on Google that appears when potential customers are searching for your business name or service. It is sort of like a hub that allows customers to quickly find all of your contact info in one place. And let’s face it…the simpler it is for your customers to contact you, the more likely they are to do it. Each click that stands between them and your phone number increases the likelihood that they’ll give up.
This concludes our tour of the Google search page. However, there is one more spot that your GMB listing can appear. If your business is dominating the market for the location of the searcher, your listing can appear solo on the right-hand side of the Google search; giving you 100% local visibility.
Now that you’re familiar with the ways in which your GMB listing can be found, I want to introduce you to the separate sections of the listing.
It is important for ranking, and for your customers, that your GMB listing is filled out as completely as possible. If it isn’t filled out entirely, it can be penalized by Google’s ranking algorithm. Also, customers are less likely to trust the information on a local listing, if it’s not complete. Your listing should have:
Lets go into these sections in a little more detail to talk about their individual importance to the overall health and optimization of your GMB.