Landing Page Ideas to Inspire Your Campaign
Landing page ideas that will help convert traffic into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major influence on your conversion rates.
In this post, I will give you landing page ideas that you can steal for your own landing pages, as well as examples of how to apply these ideas based on real landing pages from around the web.
One-Click Sign-Up Process
Making it as easy as possible for your traffics to convert is one of the best ways to increase your conversion rates. The many things you ask them to do, the less likely they are to go the distance.
Give Prospects Something for Free
Giving something expensive away for free can seem counter-intuitive to a lot of people. However, doing so can be a great powerful motivator, especially when used on a landing page.
Promises are very powerful. They can preemptively offset risk aversion, help prospects feel more secure in doing business with you, and effectively eliminate specific objections or reservations your traffics might have about trying your product or service.
Ask and Answer Questions
Understanding user objective is crucial when designing landing pages. Once you understand what brought expectation to your landing page, you can preemptively ask, like this example from web development company Interactive Strategies does Interactive Strategies knows there is a lot of competition for web development work, especially on the agency side, which is why they ask and answer a common question right on their landing page.
Use real Images
Since many people respond positively to directional cues, it may be worth experimenting with including real images in your landing pages.
Use proper color
When it comes to landing pages, there is an old joke about worrying too much about button colors. Color is one of the very effective ways to convey a message, and can be used to great effect on landing pages. Color choice is not as simple as creating an aesthetically pleasing design; color can convey moods, emotions, and evoke strong feelings about your brand.
The worst landing pages are often the busiest. They try to cram as much information as possible onto a single page and include dense walls of text, which results in an intimidating, confusing, unholy mess of a page. Apparently, this is not something you want.
Using white space can be a good way to keep your landing pages clean and draw attention to the elements that really matter.
Previously mentioned the inclusion of trust signals in several of the landing page examples above, but this technique definitely deserves its own section.
Trust signals are among the powerful elements you can comprise on a landing page. There are various types of trust signals:
• Partnership badges
• Brand logos
• Partnership badges
• Security emblems
If you are still using “Submit” for your CTA, maybe it is time to spice things up a little bit. Sure, a well-designed landing page will still convert traffics, even with a “Submit” button, but there are many creative ways that your calls-to-action can help nudge hesitant prospects over the line.
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